01 February 2003, Boston, MA - Brandishdesign launched a global
design agency whose focus is on development of client identity systems
and establishment of client presence via print and web media.
Brandishdesign focuses on executives and entrepreneurs who need to clearly
communicate their unique promise of value. Victoria Preston, president
of Brandish said, "It is not enough to have a unique and valuable
offering. In today's market, you must convey your professionalism and
uniqueness through all of your communications". Having a comprehensive
identity system and architecture allows these executives and entrepreneurs
to be visible and highly differentiated." Added Preston.
According to MultiChannel News, "Whether you're a coordinator looking
beyond your current job responsibilities or a mid-level network executive
aiming for the presidency. Branding gives you an exceptionally effective
way to broadcast who you are to your target market quickly and efficiently."
The benefits of branding no longer hold a place merely for large corporations.
William Arruda, MD of Reach Communications, a Paris-based brand consultancy
states "… branding is not just for Nike and Coca Cola. The
Eiffel Tower, London, and the Red Cross are all brands, and so are all
the celebrated professionals who have achieved tremendous success by
living and breathing their unique promise of value. People like Oprah,
Bill Gates, Richard Branson and Steve Jobs. Isn't it time you thought
about yourself in the same terms?"
A big shift has occurred in the past few years beginning with politicians,
sports figures and authors understanding that a website is an ideal
way to reach their audiences in a proactive way. More recently, business
executives have begun to catch on. These execs include Bill Gates, Andy
Grove, Pierre Van Beneden and Larry Ellison. Brandish Design was established
to assist like executives in developing a strong proclamation of their
personal brand, personal values and their standing in the business arena."
Pierre Van Beneden, former President of San Francisco-based Critical
Path Inc. believes his online presence made a huge difference in his
ability to represent his candidacy as vividly as possible to recruiters.
Van Beneden notes "The ability to have over 30 press articles online,
video clips from TV interviews I'd participated in, and even links to
Amazon.com to a book that I co-authored all ensured that prospective
employers had a sense not only of my accomplishments, but of my personal
style, and of my standing in the global business arena."
-Victoria Preston
About Brandishdesign:
With clients in North America and Europe, Brandishdesign takes a global
perspective to client's design challenges. We have a strong working
relationship with our clients which helps to facilitate a deep understanding
of each client's unique identity. We access years of creative know-how
to create brand identities that set our clients apart from their competitors.
About our founder:
Victoria Preston, principal, has extensive knowledge of computer design
and production. Calling on her broad education in the fine arts, Victoria
creates visually memorable company identities via clean, innovative
design. Innovative design is not enough in today's business world. She
combines innovation with her knowledge of marketing and branding principles
to generate unique client identities.
Victoria has designed both for small start-ups and established professionals.
Through her experience, she has grasped the principle that clever design
involves pinpointing an organization's focus, and vision, captivating
the audience in a short time-frame, and consistently conveying that
vision through a cohesive set of visual representations.
In addition to her
work as a designer, Victoria has a strong involvement in the fine arts,
and maintains a working studio. She has a keen attraction to history,
and has amassed a significant amount of 19th century ephemera.
For further information:
Victoria Preston
vpreston@brandishdesign
Tel: 781.275.1491
brandishdesign.com
